Annette Zimmermann is a principal analyst in Gartner Research, where she is part of the Consumer Markets and Technology team, based in Munich, Germany. Ms. Zimmermann drives Gartner’s worldwide forecast effort for mobile devices. Her regional focus is Eastern Europe, the Middle East and Africa, where she performs market share analysis and forecasts, as well as analysis of device vendors' strategy and technology trends. Another important research topic of hers is the consumer location-based services (LBS) market, where she monitors revenue and user uptake, as well as LBS players' strategies and business models. A third topic is mobile device vendors’ green product strategies.
Ms. Zimmermann worked as a junior consultant at Barkawi & Partner Management Consultants in Munich, Germany where she was part of the project team for telecommunications clients. She performed among other projects a worldwide benchmarking study of mobile operators and worked on a go to market plan for one of the largest network infrastructure vendors worldwide.
