Ammar A. Bakkar, Ph.D., Group Director of New Media, MBC Group
Ammar is the Director of New Media at MBC Group. Ammar is also the General Supervisor of Scenario Creative Production, a comedy production company of MBC Group in Saudi Arabia.
Within his job responsibilities at MBC New Media Directorate, Ammar manages MoBC, the interactivity for all MBC TV & Radio, MBC Mobile Projects, MBC Digital Content Unit, etc.
Ammar has been in the new media industry since year 2000, when he established bab.com, one of the earliest Arab news portals. Later on, he launched several portals until he joined MBC Group in 2003 when he established and managed Al Arabiya & MBC websites. Ammar is also a weekly columnist on the issues of e-journalism and cyber communication since 1996. Ammar is associated with the Digital Emmy Awards in New York and 360 Content Awards in France.
In addition, Ammar has more than 15 years of experience working for the traditional media as a journalist, a correspondent, and a Chief Editor with several Saudi and international publications.
Dr. Bakkar holds a doctoral degree from the University of Oklahoma (USA), where he studied creativity enhancement in media organizations. In 2008, he published a book in Germany titled "Creativity Enhancement in Media Organizations."
